Posts Tagged ‘network marketing MLM articles’
How To Develop An Effective Mindset For Your Network Marketing Business
Network marketing article by Warren Wojnowski
Warren Wojnowski
“You need to drop the sales mindset and adopt a service mindset instead”
Network marketing or MLM business growth is ultimately about your ability to sell. It is unavoidable and up-line advisors who tell you that you do not need to do any sales are really ultimately misleading you. Having said that, what you are selling is not your product or services — rather it is you.
The irony is that by not being focused on selling and instead allowing your focus to be on how you can best serve the other person will result in your becoming far more effective as a salesperson. That’s why the best sales people “don’t sell” and that’s really what your up-line advisor means when they say they are not selling.
You are selling yourself, but you’re doing that by not focusing on the sale
Understand that your multi-level marketing or direct sales network marketing business has products that ultimately must be sold in order for your to share in the profit or commission. From the point-of-view of your company, that’s the purpose of its network marketing distribution channel; to sell more product.
And recognize that sales is generally the highest paid profession in the world because few people do it well. So don’t recoil at the notion that your compensation depends on people buying, but rather understand that people will ultimately sell themselves. Your job is simply to facilitate the process for them.
This may or may not sound like a no brainer to you, but the reason you need to acknowledge this is because it puts you in the right frame of mind and with a clear set of intentions when you approach your prospect. Your intention is to be a good tour guide so that your prospect can get the information he or she needs to make an informed decision about whether not your product or opportunity is for him or her.
When it comes to prospecting, there are three basic stages. There is a relationship building stage in which you establish whether there’s a reasonable fit, a presentation stage in which the information about the product or opportunity is presented, and a follow-up stage in which you’re really focused on collecting your prospect’s decision.
Understand your role and the appropriate mindset in each of the prospecting stages
When you meet a prospect for the first time, your focus should be on establishing if there is a reasonable fit between what you have to offer and what your prospect is looking for. If there is no reasonable fit, what is the point of “selling” your product or opportunity. Your prospect is not going to buy anyway.
In fact, until you’ve established that there is a reasonable fit, your prospect isn’t even really a prospect. He or she is really just a lead. You lead becomes a prospect after you’ve established there’s a reasonable fit. And the only way you can do that effectively is to have a conversation in which you listen to what your prospect is telling you.
So your mindset during this stage of the conversation is “how can I best serve this person?” You may conclude you can’t. And that’s okay; in fact, often by being open and honest about that you will help the other person immensely. And you can’t serve the other person well if you’re preoccupied with making a sale.
During your presentation, your mindset is on effectively communicating what you have to offer
Likewise, when you are in the product or opportunity presentation stage, which only happens after you’ve established there’s a reasonable fit, your focus is on communicating what you have to offer. That’s it. It’s still not about making the sales. Be confident and clear, and explain the value. When your intention is very clear, your prospect will be focused and alert as opposed to worrying about the hard sell.
Finally the right mindset is also very important in the follow stage as well. This is the stage where you collect the decision. That’s all you can do. Remember, prospects sell themselves, you don’t sell your prospects.
Your prospect’s job is to sell him or herself (or not); yours is to collect the decision
So even in the follow up stage your mindset is not on making the sale; it’s simply on collecting the decision. Some will, some won’t. So what, someone’s waiting.
And make no mistake, when your prospect decides to buy, he or she has decided to buy you. It’s your example and leadership that you’ve demonstrated by being unattached to the outcome of the process in terms of the sale and instead being focused on assisting him or her through the process. That’s what makes a great “sales person”. It’s attraction marketing at its finest.
In your network marketing business, learn to adopt the mindset of and position yourself as the consultant or the tour guide. By doing that, you will separate yourself from the 90% to 95% of MLM and network marketers who are focused on the sale and, in so doing, you will outsell them all.
Related postsBlogging Tips For Your MLM Network Marketing Business
Network marketing article brought to you by NetworkMarketingSuccessSecrets.com
“Blogging can be a very powerful part of your network marketing MLM business advertising and promotion strategy”
As a network marketer, blogging can be a very powerful part of your advertising and promotion strategy. In fact, it wouldn’t be too much of a stretch to say that if you’re operating your own network marketing business in the 21st century, then you need to start a blog.
The reason a blog is so important is that in your network marketing business, you are ultimately marketing yourself. You are not marketing your product, nor are you marketing your opportunity. Having your own blog is a very effective way to begin branding you.
Remember, in network marketing or MLM you are ultimately marketing yourself
So in this age of the Internet, if you do not take steps to brand yourself with your own website presence, then you are at an immediate disadvantage against all of the savvy network marketers that do.
In the balance of this article, I’m going to describe the basic mechanics of how to set up and utilize your own blog to build a brand. Ideally, you should set up your blog as a self-hosted Wordpress blog and host it on your own hosting account. There are some key advantages to taking this approach, particularly in terms of search engine optimization, but if you prefer to take the path of least resistance, you can always utilize a free Blogger.com account.
You will also want to set up your own domain name for the blog. Remember that you are looking to brand yourself, so using your own name in your website domain name is never a bad move. So see if YOURNAME.com is available. Another alternative is to try a variation such as WhoIsYOURNAME.com. If the .com extension is taken, try some other extension. Nowadays, there are many different domain name extensions available.
The purpose of your blog is to build your brand name. You want to use the blogging space you’ve set up to establish yourself as a leader. That is what the vast majority of people are looking for and it’s your reputation as a leader that will carry you to success in building your network marketing business.
The purpose of your Blog is to build your brand, not to sell your network marketing business
That means you want to provide meaningful, helpful content that people can use. Your blog is a way in which you establish your identity, so share with readers what you know. Even if you’re brand new, share what you’re learning. Just your willingness to do that will set you apart from the crowd and demonstrate that you are a leader to your readers.
Be prepared to post articles to your blog at least 3 times per week and preferably daily for at least the first 3 to 6 months. A typical blog post needn’t be long. 400 words or so is plenty. But it’s the consistency and quality of your posting that will generate a following (and which will lead the search engine spiders to love you).
And finally, don’t use your blog posts to sell. Make your posts about helpful, meaningful information that will assist the reader. That’s how you build the value of your brand. Do this in your blog posts consistently and pretty soon people will be asking your about your network marketing business and how to join your team.
And if you find you get stumped looking for good blog post topics, don’t despair. You can always outsource the writing to a ghost writer and you can supplement your content with related pictures, videos from public video sites, or with private label rights (PLR) content. So there you are, you now have a very basic overview of the top blogging tips for the network marketers.
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