What Relationship Do You Have With Your Prospects?
I believe one of the key factors to building a successful relationship with your visitors — and ultimately building a successful network marketing (or any) business — is the level of authenticity you bring to the table.
Don’t believe me?
Where Is The Marketing Authenticity?Watch this fantastic 2 minute video which summarizes in a nutshell what’s wrong with the relationship between the advertiser (that would be you, as the network marketer) and the consumer (your website visitor or prospect).
This video says everything about the state of marketing these days, especially on the Internet, and the way in which consumer expectations are changing.
In order to be successful, you must be willing to build a real relationship with people. What relationship do you haave with your prospects?
Related postsThe Most Common Online Marketing Mistake To Avoid
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Article Marketing Success: Why I Love Article Marketing
Today I want to share two things with you.
The first is a web service I highly recommend and the second is a success story using article marketing.
First the recommendation.
Many of you have expressed interest in affiliate marketing using the Internet. If that is you, then I highly recommend the following website.
If I was going to build a website that trained people how to become successful affiliate marketers, I would build it like this.
The Power of Article MarketingWith that out of the way, I’d like to share a story with you that illustrates the power of article marketing and why I love it so much.
As you will recall, not long ago I wrote a review of Brent Payne’s new income opportunity called Avant. I’ve received some really positive feedback about the review … so thank-you for that.
After I wrote the review, I decided to also submit it to EzineArticles.com.
Because the review was quite lengthy, I tweaked it a little and split it into two articles that were each over 600 words in length. I titled the articles “Avant Brent Payne MLM Review – A Comparison Of The Avant Income Opportunity And Liberty League” and “Avant Brent Payne MLM Review – Is The Avant Income Model Viable?“.
Here are a few fun facts.
The articles rank #1 and #2 in Google for the search phrase “Brent Payne Avant”. They even outrank Avant’s own website in the search listings. In addition, I have page one search engine rankings in Google for search terms such as “MLM Avant”, “Avant MLM”, “Avant income opportunity” and “Brent Payne Liberty League”.
So with a little bit of deliberate thought about the keywords I wanted to target with my articles, I was able to easily land on page one of the search listings.
In my resource box for the articles, I included a link back to my network marketing blog where I also posted the full Avant review (as one post rather than 2). At the bottom of the review on my blog, I invite people to look at my healthy dark chocolate opportunity and suggest that it I believe it to be a better alternative for most people.
As of this writing, those two articles have received a combined total of 111 views on EzineArticles.com and from those 111 views, 33 people clicked through to my blog.
Now I don’t know how many of those 33 people bothered to click through to look at my chocolate opportunity, but some did.
And here is the best part.
One of them was impressed enough with the quality of my review of Avant that he took the time to go to my blog and then click through to learn about my chocolate opportunity. Based on the quality of the information he found there, he filled in the contact form asking me a couple of questions. I emailed back answers to his questions and he then informed me he and his girlfriend are ready to get started at the fast track executive level. He’s going to be getting started as soon he receives his next pay check.
Oh … and he is working in Singapore, but lives in Australia.
Do you see how powerful this is?
I invested around 45 minutes of my time to write a well thought out article on something I know people are interested in — a review of a new income opportunity.
By then taking that review and submitting to the article directories, which perhaps took another 20 minutes, I have driven 33 people to my blog … and so far have attracted one new business partner ready to fully invest and partner with me in my business.
I’ve placed no ads, called no one, and haven’t actually given the articles a second thought.
You can do this too … regardless of what you are marketing — it can be an income opportunity or a product (even a product you want to market as an affiliate) or a service.
You really can do this and all it costs is some of your time. So why not stop doing what isn’t working and start investing some time in learning how to become an effective article marketer?
Related postsXocai Healthy Chocolate: A Network Marketer’s Review of Xocai
Is Xocai healthy chocolate just another network marketing scam or does it offer the potential to build a viable and sustainable home business?
Xocai has been on the market since 2006. Since that time, so many articles and websites have purported to know the truth about the company and whether its line of chocolates is the real deal.
The purpose of this article is to share one network marketer’s perspective on Xocai and its viability as a home business.
To begin, I’d like to share what I believe to be the key criteria to building a successful business. There are several key factors that are going to determine the long term viability of any enterprise:
- You must have a genuine demand for your product
- You must have a customers willing to purchase and repurchase
- You must must be able to survive growth and competition
Let us examine Xocai relative to each of these factors.
Genuine product demand.The chocolate market itself is certainly very significant. According to industry sources, 9 out of 10 people like and eat chocolate — most on a regular basis. The average American consumes 12 pounds of chocolate per year. So chocolate as a candy is definitely big business.
Xocai chocolate is marketed as “healthy”. What makes it unique is that its chocolate is cold-pressed thereby preserving the very high antioxidant properties of raw cocoa, which is its primary ingredient. The chocolate is supplemented with super fruits such as the acai berry giving it even more of a health boost. The super fruits market has become quite a significant subset of the health food and drink industries over the past several years and healthy chocolate is a compelling cross over of two large industries: health food and chocolate.
Customers willing to repurchase.One of the obvious failings of most network marketing businesses is the lack of a viable retail customer base willing to repurchase. This is what ultimately gets so many companies into regulatory trouble because the only customer base that seems to be willing to purchase are distributors who do so in order to position themselves to earn. Where there is no meaningful retail market, the pressure to constantly recruit becomes severe and the business model no longer holds up.
In fact, looking beyond just the network marketing industry and instead looking at business in general, most companies fail inside of 3 years because they lack recurring buying. Recurring buying from a retail customer base is the lifeblood of any successful business/
Thus far, Xocai appears to be positioned well. It boasts some of the highest customer and distributor retention rates in the industry. The company’s one year retention rate for both distributors and customers is well above 70%. It’s two year retention is also very strong, so there is strong recurring buying.
Surviving growth and competition.Often it can be fairly easy for a company to have some success out of the gate, particularly if they are launched well. There is often excitement and buzz around a new venture and with no negative track record, people are optimistic.
To survive, a company must have the systems and infrastructure in place to handle growth; inability to handle rapid growth can often be a company’s downfall. Is it able to maintain its inventory, turn around orders on a timely basis and maintain quality customer service? These things matter.
Although it has had a couple of minor bumps, Xocai has demonstrated an ability to handle growth well. Its business has more than doubled each of its first 4 years and it has maintained effective quality and order flow throughout. It has also continued to expand internationally into new markets.
Xocai has also managed its competition well. While it has a distinct advantage in that its cold pressed technology is protected by a worldwide patent, the company has also been able to establish itself as a serious player in the home business space. Its rate of growth in new distributors continues to climb month after month.
A Solid OpportunityIn this overview I have deliberately avoided any discussion around compensation. The reason for that is that the compensation plan in and of itself really has little if any impact on the success of any network marketer’s business. Within the industry, less than one half of one percent ever earn a six figure income, notwithstanding the quality of the compensation plans. Few companies ever see more than 1% to 3% reach those levels.
Overall, based on the key criteria I have identified, Xocai looks to be a solid opportunity from my perspective as a network marketer. It demonstrates the qualities of a business that can endure over time.
Learn More About Xocai: Xocai offers a solid business model with a four year track record of success … and it does not require you to mortgage your home to get started. Click here now to discover more: Xocai Healthy Dark Chocolate.
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