Blogging Tips For Your MLM Network Marketing Business
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As a network marketer, blogging can be a very powerful part of your advertising and promotion strategy. In fact, it wouldn’t be too much of a stretch to say that if you’re operating your own network marketing business in the 21st century, then you need to start a blog.
The reason a blog is so important is that in your network marketing business, you are ultimately marketing yourself. You are not marketing your product, nor are you marketing your opportunity. Having your own blog is a very effective way to begin branding you.
Remember, in network marketing or MLM you are ultimately marketing yourself
So in this age of the Internet, if you do not take steps to brand yourself with your own website presence, then you are at an immediate disadvantage against all of the savvy network marketers that do.
In the balance of this article, I’m going to describe the basic mechanics of how to set up and utilize your own blog to build a brand.
Ideally, you should set up your blog as a self-hosted Wordpress blog and host it on your own hosting account. There are some key advantages to taking this approach, particularly in terms of search engine optimization, but if you prefer to take the path of least resistance, you can always utilize a free Blogger.com account.
You will also want to set up your own domain name for the blog. Remember that you are looking to brand yourself, so using your own name in your website domain name is never a bad move. So see if YOURNAME.com is available. Another alternative is to try a variation such as WhoIsYOURNAME.com. If the .com extension is taken, try some other extension. Nowadays, there are many different domain name extensions available.
The purpose of your blog is to build your brand name. You want to use the blogging space you’ve set up to establish yourself as a leader. That is what the vast majority of people are looking for and it’s your reputation as a leader that will carry you to success in building your network marketing business.
The purpose of your Blog is to build your brand, not to sell your network marketing business
That means you want to provide meaningful, helpful content that people can use. Your blog is a way in which you establish your identity, so share with readers what you know. Even if you’re brand new, share what you’re learning. Just your willingness to do that will set you apart from the crowd and demonstrate that you are a leader to your readers.
Be prepared to post articles to your blog at least 3 times per week and preferably daily for at least the first 3 to 6 months. A typical blog post needn’t be long. 400 words or so is plenty. But it’s the consistency and quality of your posting that will generate a following (and which will lead the search engine spiders to love you).
And finally, don’t use your blog posts to sell. Make your posts about helpful, meaningful information that will assist the reader. That’s how you build the value of your brand. Do this in your blog posts consistently and pretty soon people will be asking your about your network marketing business and how to join your team.
And if you find you get stumped looking for good blog post topics, don’t despair. You can always outsource the writing to a ghost writer and you can supplement your content with related pictures, videos from public video sites, or with private label rights (PLR) content.
So there you are, you now have a very basic overview of the top blogging tips for the network marketers.
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